The influence of media of Europe and United States America on Middle Essay

The influence of media of Europe and United States America on Middle East and compare the usage - Essay Example Middle East media, particularly in areas of satellite televisions, which eventually raises pertinent questions in regards to the nature and influence of this information explosion. According to Pollack (2011 p.45), tensions between United State and the European Union have been occurring repeatedly since the 2003 Iraq war. It eventually ended up affecting the many areas of the Middle East policy as a result of media coverage. However, none of these states has been able to encapsulate on these tensions as compared to the quest of achieving advanced democracy in the region. The aim of writing this paper is to examine the role of contemporary media coverage, especially television, from both the European and United States America sources on Middle East while also comparing the usage. According to Wehrey (2010), the Middle East region remains to be one of the most cultural and the political intricate regions through the entire world. The Middle East region operates with three religions, Judaism, Christianity, and Islam, whereby all of them trace their origins to the Middle East. Through the presence of rich and diversified cultural history, the Middle East region of today is struggling to find a balance between the â€Å"western† culture and modernization. Most of the influence comes from United States media and the other from European media, with the traditional and religious values of the Middle East region. In some part, due to the struggle and the existent region’s diversity, the media is occupying a special place in the Middle Easter society and its related politics. Bennett & Paletz (1994) also present their views that the media influences all works of life and exercise a profound and an incalculable influence. Coverage on some significant issues such as the Palestinian-Israeli conflict is an area that occupies the center stage of the media, with the dissatisfaction fed by the media retaining the capacity of spilling out into the street. It is apparent that

Marketing communication plan Essay Example | Topics and Well Written Essays - 2500 words

Marketing communication plan - Essay Example personal selection in the premium brand market (Pride and Ferrell, 2006) and this has been affecting the external, internal and competitor business contexts. Fuel price continues to increase and it always tends to impact the business opportunities of car manufacturers. However, it opens up new marketing opportunities for BMW hybrid and hydrogen cars since consumers tend to increasingly shift towards cheaper fuel types. Annual Report (2013) states that the hybrid technology, along with its focus on increasing electrification, helps the company take a leading role in lowering of carbon emissions and fuel consumption. An effective marketing communication will certainly help BMW to attract millions of customers worldwide to its cars. There is growing interest towards ‘green’ products that cause no harm or relatively less harm to human health and his nature. People are becoming more concerned about green products (Soni, 2013). As consumers are more aware about negative impacts of air pollution caused by vehicles, they show interest towards green vehicles. It seems to be an opportunity for BMW cars for its hybrid and hydrogen cars. In 2013, the number of passenger cars and light commercial vehicles sold globally has been increased by 5.1 percent to reach to 76.5 million units, mainly driven by increased demands in USA and China (Annual Report, 2013). In UK, the car market has remained in good shape, being boosted by a surprisingly strong economic recovery. The UK car market grew by 10.8 percent to reach 2.3 million units of cars and light vehicles. This showed greater opportunity for BMW mainly for its highly differentiated cars. In order to exploit this emerging market opportunities, the marketing team of BMW will need to communicate regarding its product variants and unique value propositions it offers to its targeted audiences. It is undeniably accepted that BMW is a strong brand as its appeal has created a sense of uniqueness among marketing channel members